Do you remember the old American Dream? It struck a chord with millions of people (in the United States and in the rest of the world, too). Here’s how it goes:
Keep your head down
Show up on time
Suck it up
. . . you will be rewarded. As we’ve seen, that dream is over. The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this:
Create art Make judgment calls
Connect people and ideas . . .
and we have no choice but to reward you.
What the boss really wants is an artist, someone who changes everything, someone who makes dreams come true. What the boss really wants is someone who can see the reality of today and describe a better tomorrow. What the boss really wants is a linchpin.