You are a boss then you should consider this – think twice – MODERN HUMAN SLAVERY SHOULD STOP NOW

One managerial option is coercion. If you’re the boss, you could force people to spend their Saturday and Sunday on this mind-numbing project. They might comply, but the damage to their morale and long-term commitment could be substantial. Another option is to ask for volunteers. But face it: Most people can think of far better ways to spend a weekend.  – from Daniel H. Pink book – Drive: The Surprising Truth About What Motivates Us.

 

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Rosacea and Mirvaso Pros and Cons

Rosacea is a common condition characterized by transient or persistent central facial erythema, visible blood vessels, and often papules and pustules. Because the facial skin is the predominant site of involvement, many patients sense that rosacea alters their social and professional interactions, leading to problems on the job, in their marriage, or in meeting new people.

DISEASE DEFINITION
The expert committee stated that the diagnosis of rosacea requires the presence of one or more of the following primary features concentrated on the convex areas of the face: flushing (transient erythema), nontransient erythema, papules and pustules, and telangiectasia.

ROSACEA SUBTYPES:

1. Erythematotelangiectatic type (ETR)
The flushing that rosacea patients experience is prolonged. Many people without rosacea experience evanescent flushing in response to embarrassment, exercise, or hot environments. The flushing of
rosacea, however, is not the evanescent several seconds to fewminutes of pinkness that is commonly experienced. Usually rosacea patients describe their flushing to last longer than 10 minutes. Such a prolonged vasomotor reaction may help in differentiating physiologic flushing from that seen in rosacea
patients. The central portion of the face is generally the site of the most intense color,9 but the redness
may also involve the peripheral portion of the face,

2. Papulopustular rosacea (PPR)
Patients with PPR (also known as classic rosacea, pink papular rosacea, and typologic center disease) present with a strikingly red central portion of the face but have persistent or episodic inflammation characterized by small papules that may be surmounted by pinpoint pustules. Edema may accompany such episodes but is frequently subtle in its expression. There is almost universal sparing of the periocular skin, which contrasts strikingly with the intense redness at adjacent sites. A history of flushing is often present; however, this symptom is usually milder than that experienced in patients with ETR. Irritation from external stimuli is also not as constant a feature; thus scaling and roughness are often absent. These patients are most often women in midlife.Telangiectases are often subtly present but may be obscured by the generally erythematous background.

3. Phymatous rosacea
The expert committee designated phymatous rosacea as one of the 4 rosacea subtypes.1 Phymata include marked skin thickening and irregular surface nodularities, and can occur on the nose (rhinophyma), chin (gnathophyma), forehead (metophyma), one or both ears (otophyma), and eyelids (blepharophyma). Four variants of rhinophyma (glandular, fibrous, fibroangiomatous,
actinic) can be recognized clinically and have distinct histopathologic features.

4. Ocular rosacea
Blepharitis and conjunctivitis are the most common findings in rosacea patients with ocular manifestations. Inflammation of the lids with recurrent chalazion and inflammation of the meibomian glands may be present. Interpalpebral conjunctival hyperemia, conjunctival telangiectases, and watery or dry, irritated eyes can occur. Burning or stinging, itching, light sensitivity, and a foreign body sensation are frequent symptoms in the patient with ocular rosacea. Keratitis, scleritis, iritis, and complications of such involvement are infrequent but can occur.

More about Rosacea in the files attached (including pictures for each Rosacea type):

2009-03-23_17-44-06_Rosacea

Rosacea Grading System

Stories about what Rosacea can do to people’s life in the attached file called Rosacea in Real Life:

Rosacea_in_Real_Life

Books about Rosacea:

1.Rosacea Diagnosis and Management, Author: Frank C. Powell,
http://www.amazon.com/gp/product/1420072587?ie=UTF8&tag=rosaceasuppor-%2020&linkCode=as2&camp=1789&creative=390957&creativeASIN=1420072587
2.Acne and Rosacea: Epidemiology, Diagnosis and Treatment, Author: David J. Goldberg, Alexander Berlin,
http://www.amazon.com/gp/product/1840761504/ref=as_li_ss_tl?ie=UTF8&tag=rosaceasuppor-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1840761504
3.Acne and Rosacea The Complete Guide, Author: Alison Bowser,
http://www.amazon.com/Acne-Rosacea-Complete-Alison-Bowser/dp/0091929709/ref=sr_1_5?s=books&ie=UTF8&qid=1420976172&sr=1-5&keywords=Acne+and+Rosacea
4.Pathogenesis and Treatment of Acne and Rosacea, Author: Christos C. Zouboulis , Andreas Katsambas
http://www.amazon.com/Pathogenesis-Treatment-Rosacea-Christos-Zouboulis/dp/3540693742/ref=sr_1_1?s=books&ie=UTF8&qid=1420976172&sr=1-1&keywords=Acne+and+Rosacea
5.ACNE and ROSACEA, Author: G. Plewig , A.M. Kligman,
http://www.amazon.com/ACNE-ROSACEA-G-Plewig/dp/3642640966/ref=sr_1_6?s=books&ie=UTF8&qid=1420976172&sr=1-6&keywords=Acne+and+Rosacea
6.Rosacea, Your Self Help Guide, Author: Arlen Brownstein, Donna Shoemaker,
http://www.amazon.com/exec/obidos/ASIN/1572242248/ref=nosim/rosaceasuppor-20
7.The Official Patients Sourcebook on Acne Rosacea, Author: James N. Parker M.D.
and Philip M. Parker M.D,
http://www.amazon.com/exec/obidos/ASIN/0597832129/ref=nosim/rosaceasuppor-20
8.Rosacea Diet and Rosacea 101, Author: Brady Barrows,
http://www.amazon.com/exec/obidos/ASIN/0595228003/ref=nosim/rosaceasuppor-20
9.The Rosacea Handbook, A Self Help Guide, Author: Ann-Marie Lindstrom,
http://www.amazon.com/exec/obidos/ASIN/188705314X/ref=nosim/rosaceasuppor-20
10.Joy-Full, Holistic Remedies, Author: Georgie Holbrook,
http://www.amazon.com/Joy-Full-Holistic-Remedies-Rosacea-acne-through-ebook/dp/B004ZG7SKA/ref=sr_1_8?s=books&ie=UTF8&qid=1420976172&sr=1-8&keywords=Acne+and+Rosacea
11.The Rosacea – Acne Natural Remedy, Author: Georgie Holbrook,
http://www.amazon.com/Rosacea-Acne-Natural-Remedy/dp/1609107748/ref=sr_1_7?s=books&ie=UTF8&qid=1420976172&sr=1-7&keywords=Acne+and+Rosacea

Web-sites where you can find information about Rosacea including forums of Rosaceans:

http://irosacea.org/index.html

http://rosacea-support.org/community/

http://www.rosacea-research.org/

http://www.rosacea-control.com/index.php

http://www.joy-full.com/index.html

http://www.rosaceagroup.org/The_Rosacea_Forum/

http://www.rosaceaworld.com/

mirvaso-logo

What is Mivaso:

Mirvaso is a new treatment released by Galderma in August/September 2013.  It is a temporary fix for facial redness.

1 INDICATIONS AND USAGE

MIRVASO (brimonidine) topical gel, 0.33% is an alpha adrenergic agonist indicated for the topical treatment of persistent (nontransient) erythema of rosacea in adults 18 years of age or older.

2 DOSAGE AND ADMINISTRATION

Apply a pea-size amount once daily to each of the five areas of the face: central forehead, chin, nose, each cheek. MIRVASO topical gel should be applied smoothly and evenly as a thin layer across the entire face avoiding the eyes and lips.

riw-logo

Mirvaso gel Pros and Cons at the links below:

 pros-and-cons_6354749_lrg

Positive and Negative Anecdotal Reports 

Please note about the following anecdotal reports in two spreadsheets (Positive and Negative):

Positive(https://docs.google.com/spreadsheet/ccc?key=0AlEUxAios6BjdGxCYXZ6RldQbi14ZnBIZy0tcDRkZGc&usp=sharing)

66 reports

Negative (https://docs.google.com/spreadsheet/ccc?key=0AlEUxAios6BjdDlxZG1XTTlIaUVrek9DYW5fcE5YbUE&usp=sharing)

242 reports

Books for a better understanding of your brain and solutions that may work for you

“The time to repair the roof is when the sun is shining.”

John F. Kennedy

My Current Reading List with books for a better understanding of the brain:

1. The Edge Effect: Achieve Total Health and Longevity with the Balanced Brain Advantage 

2. The Mood Cure: The 4-Step Program to Take Charge of Your Emotions

by Julia Ross (ttp://www.moodcure.com, http://www.dietcure.com)

http://www.amazon.com/The-Mood-Cure-Program-Emotions–Today/dp/0142003646/ref=sr_1_1?ie=UTF8&qid=1392824953&sr=8-1&keywords=the+mood+cure+by+julia+ross

3. The Better Brain Book: The Best Tool for Improving Memory and Sharpness and Preventing Aging of the Brain

http://www.amazon.com/The-Better-Brain-Book-Preventing/dp/1594480931/ref=sr_1_1?ie=UTF8&qid=1392825025&sr=8-1&keywords=the+better+brain+book

The chief function of the body is to carry the brain around.  - Thomas Edison

The First 20 Hours — How to Learn Anything…Fast! by Josh Kaufman

The first 20 hours — how to learn anything: Josh Kaufman

The First 20 Hours — How to Learn Anything . . . Fast!

Ten Principles of Rapid Skill Acquisition

Here’s the checklist for rapid skill acquisition:

  1. Choose a lovable project.
  2. Focus your energy on one skill at a time.
  3. Define your target performance level.
  4. Deconstruct the skill into subskills.
  5. Obtain critical tools.
  6. Eliminate barriers to practice.
  7. Make dedicated time for practice.
  8. Create fast feedback loops.
  9. Practice by the clock in short bursts.
  10. Emphasize quantity and speed.

Ten Principles of Effective Learning

Here are the ten major principles of effective learning:

  1. Research the skill and related topics.
  2. Jump in over your head.
  3. Identify mental models and mental hooks.
  4. Imagine the opposite of what you want.
  5. Talk to practitioners to set expectations.
  6. Eliminate distractions in your environment.
  7. Use spaced repetition and reinforcement for memorization.
  8. Create scaffolds and checklists.
  9. Make and test predictions.
  10. Honor your biology.

Charles Kettering:  “A problem well stated is a problem half solved.”

Karl Popper : “The best thing that can happen to a human being is to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.”

http://www.amazon.com/The-First-20-Hours-Anything/dp/1591845556/ref=sr_1_1?ie=UTF8&qid=1392456433&sr=8-1&keywords=josh+kaufman+-+the+first+20+hours+how+to+learn+anything+.+.+.+fast

http://first20hours.com

My Herbalix Restorative Lymph and Liver Detox Program

Image

December 9, 2013

For the transparency of the Detox Program Mr. Mike Fessler and I agreed to publish the daily reports.

Working on the article.

It will be published as soon as the tiredness and the brain fog will give me a moment of peace.

February 6, 2014

Finally I can publish the  details of  my detox program from December 2013 .

Unfortunately for me,  I had to stop the detox programe owing to my neurological problems (my brain needs support for the low level of stress hormones)  and I could not do the entire program.  I had all the time  the invaluable support of Mr. Mike Fessler, the VP of Herbalix Restorative LLC.  I currently follow a six months neurological treatment at the end of which I hope to have the chance to do the detox entirely.

Here is my story:

There are situations in life when you start questioning anything from relations with the ones that are your friends and relatives to your own beliefs. I was always enjoyed reading and applying in everyday life the works of my mentors: Allain Pease, Dale Carnagie, Peter Drucker, Robert Kiyosaki, John C. Maxwell, Norman Vincent Peale.
Nowadays I started to think that none of their writings can apply when you are sick. It is so difficult to fight and keep under control something that destroys you as a human being that not even positive thinking can help you anymore. It is like you can no longer preach what you believe. It is so an overwhelming burden.
My first nightmare was in the ’90 when after treatments done for acne the skin of my face remained so sensitive that I was not able to go outside in the sunny days not even for 5 minutes. At the beginning of September 2009 the chronic fatigue(with non refreshing sleep and lack of energy throughout the day) hit me for the fist time.
Dermatological y I was diagnosed in Romania with seborrhea dermatitis and given products for Rosacea. Recently I found out that is neither seborrhea dermatitis nor Rosecea, and the condition of my face is abnormal photosensitivity(affecting terribly the eyes, skin of the face and the brain under the influence of UV and electroimagnetic radiation but also induced by medication like – enemies to the abnormal photosensitivity of the skin of my face(here are some enemies of my skin: vit A, Vit D2+D3, Fe, Iodine, Sulfur, vit B6 in excess, tetracycline, ciprofloxacin, paracetamol, ibuprofen, sun-screens etc). Neurologists and psychiatrists in Romania will say that the dermatological problem is a cause of the chronic fatigue. In my humble opinion it is happening in both senses as the fatigue influences how you look and if the skin dehydrates, starts becoming red and accumulating energy in the blood vessels that is so disturbing that chemical reaction is sent to the brain and cause fatigue. So it is happening in both ways. A big problem is that the two disease require some antagonistic medication. An example is Omega 3 needed for the brain for chronic fatigue and depression and the fact that Omega 3 is found in oils that contains vitamin A and/or D that can be very detrimental to the skin of my face. So doctor please help my brain but dont burn and melt the skin of my face. Can you do it???
In April 2013, after keeping my fight secret to almost everybody, Ms. Pamala Baldwin the Managing Director of Caribsearch Ltd. recommended me the following as you can see below:
——————————————————————————-
From: Carib Search Ltd. <info@caribsearchltd.com>
To: milea romeo <romeo.milea@yahoo.co.uk>
Sent: Thursday, 11 April 2013, 16:42
Subject: Re: YouTube
Romeo,
I could cry and wish so badly that I can do something.  There are some organizations like this one whom you may want to write to:  http://www.goldmanpartnerships.org/angel.html
Don’t worry about enemies…they are worthless and please consider a blog.
Very best wishes,
Pamala Baldwin
pamala@caribsearchltd.com / Saint Lucia, West Indies
+1 (7 5 8) 2 8 5 – 9 9 0 9 / SKYPE pamalabaldwin
Lat 14°04’N, Lon 60º 57’W
From: Carib Search Ltd. <info@caribsearchltd.com>
To: milea romeo <romeo.milea@yahoo.co.uk>
Sent: Thursday, 11 April 2013, 11:47
Subject: YouTube
Romeo..
Why don’t you make a YouTube video and put out a cry for help?
Very best wishes,
Pamala Baldwin
pamala@caribsearchltd.com / Saint Lucia, West Indies
+1 (7 5 8) 2 8 5 – 9 9 0 9 / SKYPE pamalabaldwin
Lat 14°04’N, Lon 60º 57’W
——————————————————————————-
I wondered for a long period of time why I should do that. Why I should tell to people I dont know my fight and my medical problems. Will they understand me? I would like to cite this statement: (“Nobody can really put themselves into another’s shoes unless they’ve been there – not with the best will in the world” –http://forums.phoenixrising.me/index.php?members/peggy-sue.5492).
At the end of  September 2013 I started  to creat my blog on WordPress.com step by step learning alone how to do it and to post based on the level of my daily energy. Soon I discovered a world of people found in a similar situation(chronic fatigue – Phoenix Rising forum- http://forums.phoenixrising.me, Action Me forum – http://www.actionforme.org.uk;  abnormal photosensitivity – Marshall Protocol forum -http://mpkb.org/home/mp) or heartbreaking strories like the one of Fallon Mirsky(http://fallonmirsky.wordpress.com) a lady that is forced by her medical situation to take something like 50 pills per days and stay for hours in a plastic-glass confined space. I really admire her strength and power to fight everyday with her medical situation. It is so unreal that you can hardly believe that people come on this planet to fight everyday with such situations.
My blog was the one that open the door to communication between Mr. Fessler, the Vice-president and Director of Research for Herbalix Restorative(www.herbalix.com), and me.
Mr. Fessler advised me that I should consider a liver and lymph detox and that should help me my liver to function better and my brain to be less affected by chronic fatigue. I had his permanent support and I thank him for that.
At the end of November 2013 we started the detox program. The detox for the liver is done with castor oil and also I was advised to have Epson Salt baths( the procedure is described here http://lataifas.ro/boli-si-tratamente-naturiste/18637/curatarea-limfei-bicarbonat-de-sodiu-sare-amara-ulei-de-ricin).
My lymph detox is done with a night detox deodorant having the following ingredients:
Beeswax (Cera flava), *Coconut Oil (Cocos nucifera), *First Pressed Extra Virgin Olive Oil (Olea europaea), * Sweet Almond Oil (Prunus amygdalus dulcis), *Cocoa Butter (Theobroma cacao), Shea Butter Sustainable (Butyrospermum parkii), *Coriander (Coriandrum sativum), *Arrowroot (Maranta arundinacea), *Tapioca (Cassava derived), *Olive Leaf (Oleae europaea), *Kelp (Laminaria digitata), *Rosemary (Rosmarinus officinalis), and Herbalix™ Organic Preservative.
Please find the products for the detox at this link:
Please find the brochure for the detox cleansing deodorant:
Please find  the brochure for the detox program here:
Mr. Fessler recommended me to share my detox experience on my blog maybe in time other people will be able to benefit from my experience as you can see below:
————————————-
Day 0 report:
– I applied the detox deodorant under my arms before going to bed
DAY 1 report:
-After two hours from the application my face was chemically stable and pleasant to touch.
I sleep very well so I woke up at 3.00 am and at 5.30 I was in the kitchen to have breakfast
-Today I dont feel very much that my brain is like a chemical cocktail that hardly function at 5-10 per cent of its capacity owing to lack of energy.
-The stool was yellow and softer.
Day 2:
-I immediately applied castor oil around my left ear, and on neck down to the thyroid and also on the left occipital side of the head where all my problems are(taking into consideration the fact the castor oil is good for hair too) as you advice me,
-I woke at 8.00 am but tired (I experienced in the past higher degrees of tiredness even with losing of balance),
-during the day lost the energy in the brain so I had to lie down in bed for 1-2 hours,
-urine was yellow intense
-stool yellow hard
-the good thing that the pain from the left side diminished.
Day 3:
-I applied castor oil around my left ear, and on neck down to the thyroid and also on the left occipital side of the head where all my problems are(taking into consideration the fact the castor oil is good for hair too),
-I woke at 2.30-3.00 am but not tired, I had breakfast and went to bed again to wake up at 8.00 am with energy,
-no switch on and off of the energy in my brain during the day so I left twice from home to shop and help my mother. God is so good to feel well.
-urine was yellow light,
-stool yellow normal,
-the other good thing is that the pain from the left side is gone now.
 
Day 4 report:
-woke up 8.00 am with energy
-I was sweating during the night
-I applied castor oil around both ears and in 5 minutes I was ready to sleep
-owing to the the level of energy I left twice from home
-urine and stool were normal
-owing to the level of energy I could not go to bed at 10.00 pm like usually so I stay awake till 3.00 am
Day 5 report:
-woke up 8.00 am but tired as I went to bed late
-during the day I experienced black out sensation in my brain so I had to lie down
-urine and stool were normal
-even so I left twice from home
Day 6 report:
-woke up at 6.30 am
-not feeling tired but feeling like the brain needed more time to rest in the morning so I lay down in bed a couples of times
-during the day feeling great, almost normal like never before(day 6 was better than day 3 by far owing to the higher level of energy)
-left from home twice
-urine/stool normal
-done some physical activities like carrying and chopping wood
-in the evening I applied the detox deodorant and castor oil
Day 7 report:
-woke up at 8.00 am
-not feeling well in the brain all day long
-even so I done some physical activities like chopping wood(which is/was one of my favourites physical activities that makes all your body to feel well)
-urine/stool normal
-in the evening I applied the detox deodorant and castor oil
Day 8 report:
-woke up at 8.00 am
-also woke up during the night and stay awake from 2.00 to 4.00 am
-overall the day was fine
-done some physical activities
-stool and urine normal
-from afternoon till evening experienced an increase in sensitivity of the skin of the face this is the only unpleasant event of the day(to start taking Omega from cod’s liver? Here is my monologue about skin problem https://romeomilea.wordpress.com/2013/11/11/part-time-dermatological-reflections)
-applied castor oil on liver and around my ears
-applied the detox deodorant in the evening(the last day of the new 3 days cycle)
Day 9 report:
-woke up at 7.00 am
-I had to go back to bed after standing up for a few minutes as the level of energy in the brain was zero and to stay in bed for about two hours
-after that I was feeling like crying unconditionally
-in the afternoon and evening my skin was not feeling well(pains and bad chemistry)
-urine/stool normal
Day 10 report:
-woke up at 8.00 am
-all day feeling pains in the joining area between head and neck(not able to turn my head too much to the left or right)
-skin was calm during the day
-urine/stool normal
Day 11 report:
-woke up at 10.30 am like never before in my life after 12 hours of sleep
-not having enough energy in the brain to stand up from the bed immediately so I stayed in bed awake for more than an hour
-no energy in the brain to do physical activities
-stool/urine normal
-applied castor oil on the liver and around the ears and neck
-not feeling my eyes, more and more blood at the base of my eyes
Day 12 report:
-woke up at 10.30 am like never before in my life after 12 hours of sleep
-not having enough energy in the brain to stand up from the bed immediately so I stayed in bed awake for more than an hour
-no energy in the brain to do physical activities
-stool/urine normal
-applied castor oil on the liver and around the ears and neck
-not feeling my eyes, more and more blood at the base of my eyes
+ in the evening applied the detox deodorant under my arms and also on my spine(middle of the spine) as you recommended me
Day 13 report(partial today report):
-woke up at 9.00 am after 11 hours of sleep
-no energy in the brain to do physical activities and lay down on bed  a couple of times during the day.
Here is a book I would like to recommend(if you cant read it you can use Balabolka software to read it to you):
Common Sense Health:Diet, Detox and Physical Activities
– http://www.commonsensehome.com/common-sense-health-e-book
In God we trust, God help us all.
.HR

AIDA (marketing)

AIDA (marketing)

AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

  • A – Attention (Awareness): attract the attention of the customer.
  • I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
  • D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
  • A – Action: lead customers towards taking action and/or purchasing.

Using a system like this gives one a general understanding of how to target a market effectively. Moving from step to step, one loses some percent of prospects.

AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.

The term and approach are commonly attributed to American advertising and sales pioneer, E. St. Elmo Lewis. In one of his publications on advertising, Lewis postulated at least three principles to which an advertisement should conform:

The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement

New Developments[edit]

Later versions of the theory have edited the AIDA steps.[9] New phases such as satisfaction (AIDAS)[10] and confidence (AIDCAS)[11] have been added.

  • S – Satisfaction – satisfy the customer so they become a repeat customer and give referrals to a product.

One significant modification of the model was its reduction to three steps (CAB):[12]

  • Cognition (Awareness or learning)
  • Affect (Feeling, interest or desire)
  • Behavior (Action).

Along with these developments came a more flexible view of the order in which the steps are taken, suggesting that different arrangements of the model might prove more effective for different consumer-to-product relationships.

Additionally, as experts have examined this theory more defined practices and theories have been developed including the T.I.R.E.A. scale that focuses on breaking down the decision making process into more defined components. Each step focuses on a progressive journey through the decision making process.

  • T – Thought
  • I – Interest (Desire)
  • R – Risk (Evaluation)
  • E – Engagement
  • A – Action

The Thought portion of the decision making process can occur randomly and be stimulated by a variety of stimuli but generates little of no attention by an individual. It simply creates an awareness of something but generate little or no interest. Similar to seeing food after one has become full after a meal… one may be aware of the food that is there but there is little need or interest in obtaining it.

Interest occurs when one wants or needs something – hunger is an example. The level of interest (or desire) increases as hunger and or the wants and desires increase.

Risk and its evaluation occur as interest increases. One may desire steak but withhold obtaining it due to cost, or other reasons (such as health related issues, etc.)

Engagement – An emotional response when Interest and Desires exceed Risks.

Action – A physical response to obtain what one wants and desires and is willing to assume the risks and/or costs in obtaining it.

REAN Another similar model REAN was also developed in 2006 to more specifically cater for the customer lifecycle. REAN is a marketing acronym that stands for;

  • R – Reach – the set of activities needed to raise prospects’ attention for your brand, product or service
  • E – Engage – the gradual, typically multi-channel, often recursive set of activities needed to engage the prospects you just won
  • A – Activate – the activities needed for your prospects to take, eventually, the actions you wanted them to take
  • N – Nurture – the activities needed to nurture the customer relationship you just managed to create

31enYDAogzL._SL160_PIsitb-sticker-arrow-dp,TopRight,12,-18_SH30_OU01_AA160_

http://www.amazon.com/Marketing-Management-14th-Philip-Kotler/dp/0132102927/ref=sr_1_2?s=books&ie=UTF8&qid=1385981413&sr=1-2&keywords=kotler+marketing+management

 

Bookboon.com Ltd. – Download free eBooks and textbooks

Download free eBooks and textbooks

Bookboon.com Ltd.

About the company

Bookboon.com originates from Denmark, out of Ventus Publishing, established in 1988. Ever since it was founded, the company has focused on publishing education related books for business professionals and students.

In 2005 the company made a strategic leap and became the first book publishing company in the world to focus 100% on free eBooks. Ever since, the company has been aiming to set new standards in the world of modern publishing based on the readers’ needs.

Fastest growing eBook publisher worldwide

Bookboon.com has since 2005 experienced a massive growth. Today we are the fastest growing eBook publishing house worldwide.

Currently headquartered in London, bookboon.com also has offices in Copenhagen, Stockholm, Amsterdam and Munich. And we are constantly expanding our book collection to new countries and languages.

As a global eBook publisher, bookboon.com offers a huge range of over 1000 eBooks in seven languages, directly available to download from the website.

With our concept of downloadable free eBooks we currently generate over 42 million downloads per year.

The world of publishing is changing, and the ambition of bookboon.com is to always stay one step ahead.